Embrace RF Non-invasive Facelift in Chattanooga


Do you want amazing results leading to beautiful, youthful, and rejuvenated skin but aren’t quite ready for a traditional surgical facelift procedure? We are proud to offer the first non-surgical facelifts in the region. At Shire Facial Plastic Surgery, we combine art and medicine with the most cutting-edge technology to get you the results you desire. 

A new device has arrived in Chattanooga, Tennessee, that is revolutionizing the facial plastic surgery industry creating the first minimally invasive treatment that addresses droopy skin around the neck and chin area, marionette lines, and neck. Embrace RF. Until now, the non-invasive procedures available to improve the aging face have been minimally effective with no lasting results. There are even a number of machines on the market utilized by spas that seek to help people avoid having a facelift; they don’t work.

Up until now, many experienced facial plastic surgeons have not recommended non-invasive treatments in place of a facelift. Dr. James Shire of Shire Facial Plastic Surgery in Chattanooga says the reason is clear. “They simply don’t work,” he says. “Quality, dependability, and gaining the trust of patients are very important to our practice. I just can’t offer something that I don’t feel like will make a true difference for patients. I know my other colleagues feel the same way.”

With the addition of Embrace RF to Shire Facial Plastic Surgery, Dr. Shire is confident that we offer one of the best nonsurgical facelifts available. Embrace RF’s cutting-edge technology, combined with Dr. Shire’s experience and skill gets you the excellent results you desire- without an invasive surgical procedure. 

Embrace RF Non-Invasive Facelift Overview 

Facelifts without surgery? In the past, this was not possible, but it is now. Here’s a brief overview of how Embrace RF works and how we are able to use it to get effective results, leading to gorgeous, youthful, and rejuvenated skin. 

Embrace RF technology consists of two procedures, microneedling and lipolysis. Here’s what you should know about these two methods: 

  • Microneedling. Microneedling stimulates collagen production. Tiny needles are used to make very small, exact punctures on your skin. These needles do not hurt, not so they leave scars. This process leads to increased collagen, making your skin appear youthful, smooth, and tight. 
  • Lipolysis. Lipolysis is a procedure that targets specific, localized fat deposits on your face and permanently removes them. This treatment is injected into specific areas of your face and melts away bothersome fatty areas. Lipolysis also tightens your skin, leading to a sculpted and contoured appearance. 

These two treatments combined give exceptional results that improve the tone and overall appearance of the skin, as well as refinements in texture and elasticity that create a youthful and well-contoured appearance.  

Embrace RF takes approximately 45 minutes to one hour from start to finish, and is completely non-surgical. Next, let’s take a deeper dive into Embrace RF technology.    

Embrace RF New Breakthrough Technology

 EmbraceRF is the breakthrough new technology that is changing the minds of facial plastic surgeons like Dr. Shire. This one-time procedure combines two powerful technologies from industry leader InMode – FaceTite and Morpheus8. The EmbraceRF is the first minimally invasive treatment for those patients looking for improvement without invasive surgery. Although, this is not a facelift replacement, patients can see up to 70% improvement. For many patients, this procedure fits the bill perfectly.

Embrace RF’s Technology

This groundbreaking machine is especially effective because it combines two incredible technologies. We mentioned micro-needling and lipolysis above, but now we’ll take a deeper dive into the specifics of these two cutting-edge technologies and how they can get you the results that you desire. 

  • Fractora is a fractionated bipolar radio frequency micro-needling. Fractora reduces acne and acne scarring, tightens skin which eliminates wrinkles, and improves tone and textures. Fractora is the first and only FDA-cleared Subdermal Adipose Remodeling Device (SARD) device to mold fat subdermally in order to effectively address aging concerns. This is safe on all skin types, from the palest to darkest skin tones, and improves the complexion and texture of skin.
  • FaceTite, the other modality, is a radio frequency-assisted lipolysis. Like Morpheus8, this is also a bipolar radio frequency. This modality is a minimally invasive contouring solution for the face resulting in three-dimensional remodeling of the fibrous tissues. It is used to treat sagging skin on the face and neck, including double chin, jowls, necklines and neckbands, deep lines, and loose skin.

Am I A Good Candidate For Embrace RF?

If you long for a healthier-looking, youthful, and contoured face, Embrace RF can help! Not everyone is interested in or ready for a full face-lift, and that’s totally normal. We are happy to offer this effective but non-invasive treatment to our patients. Here are a few types of patients who are great candidates for Embrace RF at Shire Plastic Surgery.  

  • Gap Patients– Those who aren’t quite ready for a facelift, but still have conditions that noninvasive treatments won’t improve.
  • Sideline Patients– Those who want or need a facelift but can’t have the procedure due to financial or health reasons.
  • Maintenance Patients– Those who have had a facelift but need to maintain the lift rather than receive another invasive procedure.

The natural effects of aging can lead to just about anyone being less satisfied with their facial appearance. If you are looking to improve the appearance of wrinkles, deep creases, and sagging skin, Embrace RF could be an excellent choice for you. If you feel you frequently look tired or miss the appearance of a well-contoured and youthful face, Embrace RF’s technology can help.

Embrace RF Non-Invasive Facelift Before and After photos

How Much Does an Embrace RF Non-Invasive Facelift Cost?

The average cost of Embrace RF is around $1,850. However, the exact cost of your procedure can vary based on the total size of the area treated and if any additional procedures or treatments are added. The results of Embrace RF typically last five years or more, and you can get Embrace RF every few years if you desire. Here are some factors to consider. 

  • Embrace RF costs can vary by geographical area, just as the cost of living varies throughout the country. 
  • Local anesthesia is typically used to numb the treatment area and minimize discomfort. Depending on the type of anesthesia used and anesthesia fees, your total cost may vary. 
  • We are pleased to offer financing options through CareCredit. We believe facial plastic surgery should be accessible to all, and we are always happy to answer any financing questions you may have. 
  • Embrace RF nonsurgical facelifts, which are elective and cosmetic in nature. Similar to all cosmetic surgeries, insurance does not cover Embrace RF, and payment is out-of-pocket. 
  • Dr. Shire is an experienced facial plastic surgeon who runs a state-of-the-art facial and cosmetic surgery practice. His pricing reflects his skill and experience with cutting-edge technology. 

Dr. Shire at Shire Facial Plastic Surgery provides each patient with a personalized assessment and approach to provide the best care and results possible. As the individual needs of each patient may vary, more complete pricing details will be provided during your consultation.

Based on 52 reviews
Mariah Dahl
Mariah Dahl
Dr. Shire is very knowledgeable and professional. His staff are very attentive and warm.
Rebecca Pellegrin
Rebecca Pellegrin
Great staff and service! Dr. Shire is the best!!!
Ju-Hsin Lusk
Ju-Hsin Lusk
When your two best friends travel from Dallas, TX and Atlanta, GA to Chattanooga, TN for Dr. Shire's impeccable surgical skills, you know that Dr. Shire is one of the best facial plastic surgeons. Then, when their physicians and friends back home (Dallas, TX and Atlanta, GA, not exactly small cities without choices) are so utterly amazed of the incredible results and ask for Dr. Shire contact information to make appointments, now there is no doubt that Dr. Shire is THE very best facial plastic surgeon!
Mrs. K
Mrs. K
Dr. Shire really listens and cares for his patients. He explained everything thoroughly.
Happy Yates Baker
Happy Yates Baker
What a wonderful office - great assistants, fab service, and the BEST plastic surgeon anywhere around!!! Just perfect! AAAAAAAA++++++

What to Expect During a Consultation for an Embrace Non-Invasive Facelift

If you are interested in the best non-invasive facelift currently available, Dr. Shire will first meet with you for a consultation to ensure this procedure is a good fit. He will speak with you about what your aesthetic goals and desired results are, and he will explain how Shire Facial Plastic Surgery can help you achieve them. Dr. Shire will thoroughly examine your face and explain the Embrace RF procedure in greater detail. Here are a few more things that we will discuss with you during your consultation.

  • Recovery. Since this procedure is non-invasive, recovery is quick! Most patients take a long weekend to recover from mild numbness, redness, swelling, and bruising associated with the procedure. 
  • Risks. Embrace RF is safe and effective. This is a non-invasive procedure and is completely non-surgical. We will discuss any anticipated risks, as well as aftercare suggestions, at your consultation. 
  • Schedule. You can book your Embrace RF procedure at your consultation, or you can contact us afterward to get a spot on our schedule. 

During your consultation, you will have plenty of time to discuss the Embrace RF and ask Dr. Shire any questions that you may have. We want you to leave Shire Plastic Surgery knowing that you have made the top choice for your cosmetic and facial needs, and we want you to be fully informed regarding your choices. If you are interested in additional cosmetic procedures along with Embrace RF, we can discuss these options during your consultation, too. 

Why Choose Shire Plastic Surgery for an Embrace RF Non-Invasive Facelift? 

At Shire Facial Plastic Surgery, Dr. Shire is thrilled to offer his patients the best non-invasive facelift available in the Chattanooga, Tennessee, area. Dr. Shire blends a lifelong interest in the arts with a career in medicine to give you the highest quality results. Did you know he also majored in fine arts while completing his premedical training? 

Facial plastic surgery is just as much of an art as it is a science, and Dr. Shire expertly and skillfully combines both. He enjoys nurturing his artistic talents by painting, sculpting, and sketching. Along with his background and the advanced technology offered at Shire Facial Plastic Surgery, here’s what sets Dr. Shire above the rest. 

  • Dr. Shire is a Fellow of the American College of Surgeons. 
  • Dr. Shire completed his residency in Otolaryngology and Maxillofacial Surgery and a Fellowship in Facial Plastic and Reconstructive Surgery. 
  • He is board-certified by both the American Board of Head and Neck Surgeons and the American Board of Facial Plastic and Reconstructive Surgeons. 
  • Dr. Shire has consistently been voted amongst the top doctors and best surgeons in America and is a standout leader in his field. He has also been voted the best Plastic Surgeon in the Chattanooga area for the last six years and counting. 

Shire Facial Plastic Surgery is currently the only facial plastic surgery center in the region offering non-surgical facelifts with this new technology and is already booking appointments for the procedure. “This technology is just incredible,” Dr. Shire says. “It’s the first time I’ve ever offered a non-invasive procedure like this because it’s the first time that one has actually worked! This technology has improved the patient’s options for effective anti-aging treatment.” 

Dr. Shire combines art, medicine, and the latest technology to get outstanding results for his patients. Dr. Shire and his staff at Shire Plastic Surgery look forward to caring for you for all of your facial plastic surgery and cosmetic needsLet’s get started with your Embrace RF Non-Invasive Facial today! Call our office at 423-870-FACE(3223) or schedule a consultation appointment with us online today.


Dr. James Shire is Board Certified by the American Board of Facial Plastic and Reconstructive Surgeons, The American Board of Otolaryngology Head and Neck Surgeons, and is a Fellow of the American College of Surgeons.